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	<title>Comments on: Popular Mechanics: How Barefoot Runners Shape the Shoe Industry</title>
	<atom:link href="http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/</link>
	<description>A blog for Newton Running shoes.</description>
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		<title>By: moncler spaccio</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-7250</link>
		<dc:creator>moncler spaccio</dc:creator>
		<pubDate>Tue, 27 Dec 2011 09:15:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-7250</guid>
		<description>Just about all of the things you say happens to be astonishingly precise and it makes me wonder why I had not looked at this with this light previously. This particular piece truly did switch the light on for me personally as far as this topic goes. However at this time there is one position I am not necessarily too comfortable with so while I try to reconcile that with the core theme of the issue, permit me observe just what all the rest of your readers have to say.Very well done.</description>
		<content:encoded><![CDATA[<p>Just about all of the things you say happens to be astonishingly precise and it makes me wonder why I had not looked at this with this light previously. This particular piece truly did switch the light on for me personally as far as this topic goes. However at this time there is one position I am not necessarily too comfortable with so while I try to reconcile that with the core theme of the issue, permit me observe just what all the rest of your readers have to say.Very well done.</p>
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		<title>By: James Dunn</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-2866</link>
		<dc:creator>James Dunn</dc:creator>
		<pubDate>Sun, 14 Nov 2010 03:10:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-2866</guid>
		<description>I am all for a low heel to toe drop.  I was quite dissapointed when I tried on a pair of Newton&#039;s.  They have something worse than a heel to toe drop.   When I landed on my forefoot like I do when running barefoot, they have no support under the toes and jam my toes into the ground.  Just putting some lugs under the forefoot with a big drop off under the toes seems very unnatural to me.  Maybe this works for flat footed runners that never push off with their toes but I didn&#039;t buy them.  I just need a flat rubber sole to keep from being poked by rocks, thorns, glass, and acorns.  I need a toes guard for the occational trip over an unseen stob.   That is why I have no interest in the Vibram Five toe shoe.</description>
		<content:encoded><![CDATA[<p>I am all for a low heel to toe drop.  I was quite dissapointed when I tried on a pair of Newton&#8217;s.  They have something worse than a heel to toe drop.   When I landed on my forefoot like I do when running barefoot, they have no support under the toes and jam my toes into the ground.  Just putting some lugs under the forefoot with a big drop off under the toes seems very unnatural to me.  Maybe this works for flat footed runners that never push off with their toes but I didn&#8217;t buy them.  I just need a flat rubber sole to keep from being poked by rocks, thorns, glass, and acorns.  I need a toes guard for the occational trip over an unseen stob.   That is why I have no interest in the Vibram Five toe shoe.</p>
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		<title>By: Kris</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-2185</link>
		<dc:creator>Kris</dc:creator>
		<pubDate>Mon, 02 Aug 2010 06:51:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-2185</guid>
		<description>Sir Isaac,

My foot is wide due to a bunion. I popped right through the Sir Isaac (marketed as up to &quot;D&quot; width) even though in a D width my Asics 2130s last ~300 miles before breaking through. (The Asics have more plastic there where my bunion is.)

Should I move to the Sir Isaac &quot;Wide&quot; and not be concerned that it is too wide?

Secondly, I have worn orthotics that have been made by Active Imprints in my Asics. Should I be getting a new set of those custom to the Sir Isaacs? Or should I be trying to break away from using them as I transition to Newton Running shoes? Is there guidance from Newton in terms of orthotics? Especially when I&#039;m using ones from Danny&#039;s company?! I was a plantar fasciitis sufferer until I got the orthotics. Bingo, gone...

Thanks for the info!</description>
		<content:encoded><![CDATA[<p>Sir Isaac,</p>
<p>My foot is wide due to a bunion. I popped right through the Sir Isaac (marketed as up to &#8220;D&#8221; width) even though in a D width my Asics 2130s last ~300 miles before breaking through. (The Asics have more plastic there where my bunion is.)</p>
<p>Should I move to the Sir Isaac &#8220;Wide&#8221; and not be concerned that it is too wide?</p>
<p>Secondly, I have worn orthotics that have been made by Active Imprints in my Asics. Should I be getting a new set of those custom to the Sir Isaacs? Or should I be trying to break away from using them as I transition to Newton Running shoes? Is there guidance from Newton in terms of orthotics? Especially when I&#8217;m using ones from Danny&#8217;s company?! I was a plantar fasciitis sufferer until I got the orthotics. Bingo, gone&#8230;</p>
<p>Thanks for the info!</p>
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		<title>By: Sir Isaac</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-2115</link>
		<dc:creator>Sir Isaac</dc:creator>
		<pubDate>Fri, 23 Jul 2010 20:53:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-2115</guid>
		<description>Hi Katie,

Don&#039;t worry if the forefoot is wide. Newtons are designed that way so that there is sufficient room for your foot to spread upon impact, thus dissipating some of the forces generated by the strike. In fact, you shouldn&#039;t over-tighten the laces—it might feel strange at first to wear your shoes relatively loose but you will get used to it after a while and it will allow you to get the most out of your shoes. Thanks for being in touch!

Cheers,
Sir Isaac</description>
		<content:encoded><![CDATA[<p>Hi Katie,</p>
<p>Don&#8217;t worry if the forefoot is wide. Newtons are designed that way so that there is sufficient room for your foot to spread upon impact, thus dissipating some of the forces generated by the strike. In fact, you shouldn&#8217;t over-tighten the laces—it might feel strange at first to wear your shoes relatively loose but you will get used to it after a while and it will allow you to get the most out of your shoes. Thanks for being in touch!</p>
<p>Cheers,<br />
Sir Isaac</p>
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		<title>By: Katie Jones</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-2113</link>
		<dc:creator>Katie Jones</dc:creator>
		<pubDate>Fri, 23 Jul 2010 17:54:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-2113</guid>
		<description>Hi
I have been running in the Universal racer for months and after a fairly long breaking in period now love them. I have just bought a pair of All Weather trainers for longer runs - in the North of England will need the extra protection! The shoes are really wide over the forefoot though, and i normally have a wide foot. The material is folding when I pull them tight enough. Do they come in different widths or is this just not the shoe for me? Maybe I should try a size smaller but might then sacrifice length. Advice please!
Katie</description>
		<content:encoded><![CDATA[<p>Hi<br />
I have been running in the Universal racer for months and after a fairly long breaking in period now love them. I have just bought a pair of All Weather trainers for longer runs &#8211; in the North of England will need the extra protection! The shoes are really wide over the forefoot though, and i normally have a wide foot. The material is folding when I pull them tight enough. Do they come in different widths or is this just not the shoe for me? Maybe I should try a size smaller but might then sacrifice length. Advice please!<br />
Katie</p>
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		<title>By: Harry Hollines</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-1914</link>
		<dc:creator>Harry Hollines</dc:creator>
		<pubDate>Wed, 23 Jun 2010 19:34:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-1914</guid>
		<description>Ian, can you provide an update on the status of a potential zero drop shoe by Newton?  I run exclusively in Terra Plana Evo&#039;s and KSOs so I would be very interested in having another shoe option.  I like to rotate shoes so I would buy a pair but I only run in zero dropped shoes.  I also run in the Nike Free 3.0 which I have the cobbler zero drop.  I hear what you are saying about potential injuries but unless you are a heel striker, there should not be a major adjustment to a zero drop shoe with enough cushioning (at least 6mm sole) for beginners.  I prefer less than 6mm but that would work for me.

Harry</description>
		<content:encoded><![CDATA[<p>Ian, can you provide an update on the status of a potential zero drop shoe by Newton?  I run exclusively in Terra Plana Evo&#8217;s and KSOs so I would be very interested in having another shoe option.  I like to rotate shoes so I would buy a pair but I only run in zero dropped shoes.  I also run in the Nike Free 3.0 which I have the cobbler zero drop.  I hear what you are saying about potential injuries but unless you are a heel striker, there should not be a major adjustment to a zero drop shoe with enough cushioning (at least 6mm sole) for beginners.  I prefer less than 6mm but that would work for me.</p>
<p>Harry</p>
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		<title>By: Allen Reid</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-1680</link>
		<dc:creator>Allen Reid</dc:creator>
		<pubDate>Sun, 30 May 2010 06:52:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-1680</guid>
		<description>Hi Ian,

I think Newton is trying too hard to build shock absorption and energy return into their shoes.  Once a person has adjusted to the barefoot style of running, a flexible light-weight  moccasin can be the perfect running shoe.  The body learns to cushion the stride and the tendons work to provide energy return.  We need a very light weight shoe that stays on the foot and and protects us from pointy things.  Such shoes are available for $87 dollars.

Thanks,
Allen</description>
		<content:encoded><![CDATA[<p>Hi Ian,</p>
<p>I think Newton is trying too hard to build shock absorption and energy return into their shoes.  Once a person has adjusted to the barefoot style of running, a flexible light-weight  moccasin can be the perfect running shoe.  The body learns to cushion the stride and the tendons work to provide energy return.  We need a very light weight shoe that stays on the foot and and protects us from pointy things.  Such shoes are available for $87 dollars.</p>
<p>Thanks,<br />
Allen</p>
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		<title>By: Newton, Clog &#38; Moc Runner</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-1656</link>
		<dc:creator>Newton, Clog &#38; Moc Runner</dc:creator>
		<pubDate>Thu, 27 May 2010 11:23:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-1656</guid>
		<description>Glad to know you&#039;re working on a  zero drop sub 7 oz racing flat.  I&#039;m ready.  I&#039;d like to see it with a wide and roomy toe space, and without a turned-up toe box.</description>
		<content:encoded><![CDATA[<p>Glad to know you&#8217;re working on a  zero drop sub 7 oz racing flat.  I&#8217;m ready.  I&#8217;d like to see it with a wide and roomy toe space, and without a turned-up toe box.</p>
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		<title>By: John Passacantando</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-682</link>
		<dc:creator>John Passacantando</dc:creator>
		<pubDate>Wed, 07 Oct 2009 12:15:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-682</guid>
		<description>Ian,

Thanks.  I will surely buy a pair of those racing flats when they come out.  In terms of feedback that might be useful for new converts, here&#039;s something I learning since I last wrote to you.  I followed all the advice on the website about how to slowly change my stride over.  I had temporary aches and pains: all shins, calves, ankles.  Nothing severe.  All minor adjustments.  As they evaporated, I began to increase my mileage.  I was extremely happy with the results.  Then my ego took over and I cranked up a really long run, compared to what I had been doing.  No problem.  I did this several more times capped with a two hour run on a gnarly mountain trail.  

Over the next several days one of my heels swelled up pretty badly.  I ultimately had to stop running for two weeks.  Eased back into it and now I am floating along again with that midfoot stride.  What happened?  As I got tired on those long runs I let my form get sloppy, straightened up, instead of using the forward lean, and  started landing with more and more weight on my heel. I didn&#039;t even realize it. It&#039;s worth emphasizing even more to your readers.  

Keep those shoes coming.

Thank you. 

John</description>
		<content:encoded><![CDATA[<p>Ian,</p>
<p>Thanks.  I will surely buy a pair of those racing flats when they come out.  In terms of feedback that might be useful for new converts, here&#8217;s something I learning since I last wrote to you.  I followed all the advice on the website about how to slowly change my stride over.  I had temporary aches and pains: all shins, calves, ankles.  Nothing severe.  All minor adjustments.  As they evaporated, I began to increase my mileage.  I was extremely happy with the results.  Then my ego took over and I cranked up a really long run, compared to what I had been doing.  No problem.  I did this several more times capped with a two hour run on a gnarly mountain trail.  </p>
<p>Over the next several days one of my heels swelled up pretty badly.  I ultimately had to stop running for two weeks.  Eased back into it and now I am floating along again with that midfoot stride.  What happened?  As I got tired on those long runs I let my form get sloppy, straightened up, instead of using the forward lean, and  started landing with more and more weight on my heel. I didn&#8217;t even realize it. It&#8217;s worth emphasizing even more to your readers.  </p>
<p>Keep those shoes coming.</p>
<p>Thank you. </p>
<p>John</p>
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		<title>By: Sir Isaac</title>
		<link>http://www.therunningfront.com/media-coverage/popular-mechanics-how-barefoot-runners-are-shaping-the-shoe-industry/comment-page-1/#comment-636</link>
		<dc:creator>Sir Isaac</dc:creator>
		<pubDate>Mon, 07 Sep 2009 16:42:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.therunningfront.com/?p=494#comment-636</guid>
		<description>Hi John,

Apologies for my hiatus, work beckons constantly in a micro company.

Great feedback and thoughts, you are talking our language and philosophy. After all we are more than just a shoes company and do many things, publicized and not because its RIGHT. Everyone who works at Newton is passionate about the running, the business and the products. In fact we span the gamut from 20 something social media mavens to 60 something lifetime runners, pro and ex-pro athletes, and recreational runners. Many of us, OK there aren&#039;t many of us, so some of us are here because we are on second or third careers and simply want to contribute to the greater good - encourage the athletic lifestyle, give back where it counts, maintain social responsibility and environmental awareness. It isn&#039;t always easy, or even economically smart at time, but it is RIGHT for us.

Regarding zero drop shoes, we are working on them in the form of a sub 7 oz racing flat. We do have a concern that people used to running in the standard 12 mm heel lift will not take the time to adjust and give themselves problems. Obviously easier to adapt to out performance trainer first, then the racer and finally the light weight racer.

Regards,

Ian (Adamson)</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>Apologies for my hiatus, work beckons constantly in a micro company.</p>
<p>Great feedback and thoughts, you are talking our language and philosophy. After all we are more than just a shoes company and do many things, publicized and not because its RIGHT. Everyone who works at Newton is passionate about the running, the business and the products. In fact we span the gamut from 20 something social media mavens to 60 something lifetime runners, pro and ex-pro athletes, and recreational runners. Many of us, OK there aren&#8217;t many of us, so some of us are here because we are on second or third careers and simply want to contribute to the greater good &#8211; encourage the athletic lifestyle, give back where it counts, maintain social responsibility and environmental awareness. It isn&#8217;t always easy, or even economically smart at time, but it is RIGHT for us.</p>
<p>Regarding zero drop shoes, we are working on them in the form of a sub 7 oz racing flat. We do have a concern that people used to running in the standard 12 mm heel lift will not take the time to adjust and give themselves problems. Obviously easier to adapt to out performance trainer first, then the racer and finally the light weight racer.</p>
<p>Regards,</p>
<p>Ian (Adamson)</p>
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