Cities x Design stops by Newton Running

A film crew from Cities x Design stopped by our offices a couple weeks ago to talk with Danny and Ian about Newton’s design philosophy and shoe technology. Check out the results below.

Cities x Design is a 35-city trans-media research trip across the United States recorded online and later to be released in film, exhibition and print. Cities x Design is laying the groundwork for new thinking that promotes local creativity and design practices that add value to cities. The mission is to connect cities, cultures and creative people in order to demonstrate how investing in design can change perceptions, boost economies and create unique places.

Very cool!

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About Sir Isaac

Newton Running minimalist running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion to facilitate a midfoot strike, they key to Natural Running. Newton Running shoes facilitate greater forward propulsion that lets runners go farther and faster with less fatigue. www.newtonrunning.com
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2 Responses to Cities x Design stops by Newton Running

  1. Rob says:

    I wear orthodics – with the newton running style and shoe can I eliminate the orthodic or do I still have to wear them?

  2. Sir Isaac says:

    Good question Rob, unfortunately, the answer is “it depends.” Some people no longer need orthodics when switching to a more natural running form. Others still have late stage pronation that needs to be supported. Best advice is to try without first, go easy, and see how it feels. Cheers, Sir Isaac

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