Archive for the ‘Product News’ Category

New Spring 2010 Trainers are almost here!

Monday, March 8th, 2010

NR_eblst-MarPreOrder

They’re almost here!

Our updated 2010 Performance Trainers are on the way to us and we’re now taking pre-orders. Both the Gravitas Neutral Performance Trainer and the Motus Stability Performance Trainer feature an updated heel design with a new, highly durable outsole rubber, a new high-rebound midsole, an improved fit in the upper and of course, bright new colors! Order yours today and we’ll get them to you by the end of the month!

Men's Gravity

Men's Gravitas=Gravity

Women's Gravity

Women's Gravitas=Gravity

Men's Motion

Men's Motus=Motion

Women's Motion

Women's Motus=Motion

Newton’s Take on Barefoot Running

Friday, January 29th, 2010

In the past few days we’ve been inundated with calls and messages from friends, customers and fans asking, “did you see (insert national news media)’s story about barefoot running?” The answer is yes, we’ve seen Dr. Lieberman’s study and it clearly validates what Newton Running is all about.

Check out the open letter below from Newton Co-Founder Danny Abshire and our Director of Education, Ian Adamson. Or download a pdf version of the letter here OpenLetterfromNewtonRunning-Barefoot

OUR TAKE ON BAREFOOT RUNNING

Many of you have seen or heard the numerous national news stories about barefoot running in the past few days. This news comes on the heels of the recently published study of “Foot strike patterns and collision forces in habitually barefoot versus shod runners” by Harvard University anthropologist Dan Lieberman. Dr. Lieberman and colleagues conclude that modern, cushioned running shoes change the way humans run and hypothesize based on their biomechanical findings that forefoot and some midfoot strikes may make runners less prone to some kinds of injury.

That comes as no surprise to us at Newton Running. Our company was founded on the belief that the lifted heel in modern running shoes promotes improper form and can contribute to various injuries. Our shoes are designed specifically to accommodate and enhance natural running foot-strike and gait and are based on decades of research and observation on shoe technology and running mechanics.

Running barefoot is not a viable option for most people, except for short training sessions on forgiving surfaces. Plus, the transition to barefoot running or ultra-minimalist shoes can be difficult and/or painful for runners who have spent their whole lives running in heavily cushioned and overly structured shoes.

Newton Running shoes feature a geometry and design that facilitates your natural gait and protects you from harsh running surfaces. We offer the only viable alternative to both modern running shoes and barefoot/ultra-minimalist shoe running.

1. Typical running shoes feature a thick, padded heel and a steep heel-to-forefoot ramp angle (gradient), which encourages heavy heel striking, increases shock loads and dampens afferent feedback (the ability to sense the surface under your shoes). Newton Running shoes have a negligible gradient (between 1% and 3%), which allows your foot to land with a reduced impact and take advantage of your body’s natural suspension system. (click images to enlarge)

heelprofile_illo

2. Newton Running shoes provide industry-leading impact force reduction and energy return with our proprietary Action Reaction Technology™ strategically placed on the sweet spot under your forefoot.

sweetspot

3. Newton Running shoes are built with a biomechanical plate positioned directly under your metatarsals to enhance afferent feedback and allow your feet to spread naturally under load. The soft foam in regular running shoes dampens and blocks valuable protective feedback at foot strike. Without feeling the ground, runners will impact and push harder, creating the possibility for injury.

4. The anatomically designed upper and midsole allows your foot to move naturally throughout the gait cycle. In contrast, most modern running shoes are highly structured, rigidly encasing your foot and preventing natural movement. Over time, this weakens the foot and creates overuse of propulsive muscles/tendons, increasing the likelihood of running injuries.

Coaches around the world routinely use barefoot drills to improve running form. Newton Running has created the first natural running shoes for everyday training and racing that encourage barefoot running form. Join us in the Natural Running revolution.

Sincerely,
Danny Abshire Co-founder and CTO | Ian Adamson Director of Research and Education

Resource Links
Harvard Barefoot Running Page
The Barefoot Runner – Dr. Lieberman video by Nature
NPR.org barefoot running story
BBC barefoot running story
Improve Your Running with Newton Running

Gaining Momentum

Thursday, January 28th, 2010

They’re coming, and we’re getting excited!

Trail-m_rev

TERRA MOMENTUS=MOMENTUM
MEN’S off-road TRAINER
WEIGHT: 11.2 oz
SIZE: 6-13,14,15

Trail-w_rev

TERRA MOMENTUS=MOMENTUM
WOMEN’S off-road TRAINER
WEIGHT: 9.2 oz
SIZE: 5-11

UPPER
• Highly breathable, fast-drying, debris-proof closed mesh
• Abrasion resistant collar lining
• Slip-proof laces with heel-securing double eyelets
• Lightweight flexible molded P.U. support frame
• Reinforced toe cap
• Reflective logo and heel tab
• Gusseted tongue

MIDSOLE
• Tuned Action/Reaction Technology™forefoot and heel
• Biomechanical metatarsal sensor plate
• Tuned firm high-rebound EVA
• Midfoot/rearfoot support chassis for added stability
• ETC anti-friction, anti-bacterial sockliner
• Accommodates orthotics

OUTSOLE
• High traction and durability rubber compound

Green Features
• 100% recycled laces, webbing, insole topcover
• 100% recycled box, packaging
• 10% recycled outersole rubber

The Momentum is an off-road guidance trainer designed for runners committed to a more efficient natural running style. It provides intelligent control for all foot types on all types of terrain, from groomed bridle paths to technical mountain trails.

Available JULY 2010 MSRP $139

Sir and Lady Isaac Product Details

Wednesday, September 2nd, 2009

We’ve had some recent requests to post more information on the new Sir and Lady Isaac shoes that are now available on our website or from a specialty retailer near you. We’ll also be at the Virginia Beach Rock ‘n Roll marathon this weekend, Ironman Wisconsin Sept. 10-12 in Madison, and at the ING Distance Run in Philly Sept. 19-21. Come see us and try on a pair!

SirIsaac09med11SirIsaac_newton(med)

The newest addition to the Newton family offers intelligent control for all foot types. The Isaac is a neutral guidance trainer designed for runners committed to improving their running form to the more efficient midfoot/forefoot running style.

UPPER

  • Highly breathable, fast-drying, closed mesh
  • Slip-proof laces with heel-securing double eyelets
  • Lightweight ergonomic support strapping
  • Metatarsal stretch panels
  • Reflective logo and heel tab

MIDSOLE

  • Single-density, high rebound EVA that stabilizes all foot types
  • Second generation Action/Reaction Technology™ forefoot and heel
  • Midfoot/rearfoot support chassis for added stability
  • Beveled heel and toe
  • Met-flex enhanced forefoot flexibility
  • Enhanced sock-liner that increases energy return and protection
  • Accommodates orthotics

OUTERSOLE

  • Second generation durable, high traction actuator lugs
  • Increased toe spring
  • Pronounced heel rocker
  • High-wear carbon rubber with traction tread

GREEN FEATURES

  • 100% recycled laces, webbing, insole top cover
  • 100% recycled box, packaging
  • 10% recycled outersole rubber

$149.00 USD

10.9 ounces (size 9)
6-13, 14, 15
Order a pair here!

Launching the Sir and Lady Isaac

Saturday, August 29th, 2009

louisville-0021

We’re very excited, because this weekend Newton Running is launching its Sir and Lady Isaac Guidance Trainer at Ironman Louisville, Ironman Canada, and the Chicago Triathlon! This picture is from the race expo at Ironman Louisville, where our Newton Running team is having fun spreading the word about the new Guidance Trainer. Although it’s humid here, race conditions are looking good.

Many US retailers will start stocking the Sir and Lady Isaac next week. Newton Running will also be at the Virginia Beach Half Marathon next weekend, Ironman Wisconsin over the following weekend, and the ING Philadelphia Distance Run later in September.  If you’re nearby any of these events, stop on by to check out our new Sir and Lady Isaac Guidance Trainer, or just to say “Hi!”

Cities x Design stops by Newton Running

Friday, August 28th, 2009

A film crew from Cities x Design stopped by our offices a couple weeks ago to talk with Danny and Ian about Newton’s design philosophy and shoe technology. Check out the results below.

Cities x Design is a 35-city trans-media research trip across the United States recorded online and later to be released in film, exhibition and print. Cities x Design is laying the groundwork for new thinking that promotes local creativity and design practices that add value to cities. The mission is to connect cities, cultures and creative people in order to demonstrate how investing in design can change perceptions, boost economies and create unique places.

Very cool!

Lorraine Moller and Josh Cox at the Newton booth in Boston

Monday, April 13th, 2009

boston-marathon-logoIf you’re racing or spectating at the Boston Marathon this weekend, be sure to stop by and see us at the Newton booth (1419) in the John Hancock Sports & Fitness Expo and Bib Number Pick-Up area. Boston winner and marathon legend Lorraine Moller will be signing copies of her new book “On the Wings of Mercury” on Fri. from 2-5pm at the booth and Sat. and Sun. from 1-5pm.

Running superstar Josh Cox will be at the booth on Sunday at 1pm.

On race day, keep an eye out for Newton president Stephen Gartside and co-founder Danny Abshire who will both be running Boston for the first time!

Hope to see you there!

Newton Running Extends Relationship with Marathoner Josh Cox

Sunday, March 29th, 2009

For Immediate ReleaseJosh Cox

March 30, 2009 (Boulder, Colo.) – After a year that included a marathon win and a new American record in the 50K, Newton Running is pleased to announce it has renewed its sponsorship with professional runner Josh Cox.

“Josh is a terrific athlete spokesperson for our shoes,” states Newton Co-Founder and CEO, Jerry Lee. “Josh is not only winning races in Newtons, but he’s a very recognizable runner with an influential media presence. This is an example of Newton’s growing commitment to the running market.”

Cox, 34, is a three-time Olympic Trials qualifier and three-time US National Team member. Last January, Cox was named USA Track and Field’s Athlete of the Week for shattering the 50k American record by over four minutes at Arizona’s Rock ‘n’ Roll Marathon. As a TV personality, Cox currently offers his professional perspective as an on-air personality for Fox Sports and Runner’s World. In 2005, Cox starred on ABC’s hit reality show, The Bachelorette.

“I first tried Newton shoes in February 2008; 11 months later I had a marathon win and an American Record in the 50k. Many products make groundbreaking, revolutionary claims but few ever deliver – Newton Running shoes live up to the hype,” says Cox.

Team Newton also includes Paula Newby-Fraser, Craig Alexander, Michellie Jones, Natascha Badmann, Heather Fuhr, Katja Schumacher, Michael Simpson, Stephen Hackett, Tim Berkel, Chris Legh, Jozsef Major and Heleen Bij De Vaate.

For more information on Josh Cox visit his website, www.joshcox.com.

Rocket City Marathon

All Weather sizing suggestion

Friday, January 30th, 2009

If you find the AW sizing too generous and don’t need a thicker sock (for cold weather), you can substitute the AW sock liner for a regular Newton sock liner. This is 1 mm thicker and will effectively take away 1/4 to 1/2 size. If you need a full 1/2+ less room, add a sock liner to the existing one.

I don’t suggest sizing the shoe down, as you want the active membrane technology (red lugs) under your flex point. Sizing down will move this point back, which will change the way the shoes runs.

Thinking Outside the Box

Wednesday, January 7th, 2009

newshoebox

Newton Running has been all over the environmental and packaging blogs this week with a story about our eco-friendly shoebox. The story reached a fever pitch with a re-post on treehugger.com. The shoebox design mentioned in the treehugger story is cool to be sure, but after a lot of research we found out its not very sustainable for us to produce or ship the molded pulp shoe boxes.

We learned that not only were the pulp boxes significantly more expensive to make, but they are produced far from the footwear factory and they would dramatically increase overall freight costs because they do not stack in containers, warehouses or retail stores efficiently.

Newton has instead developed a new rectangular shoebox (pictured above) that is produced from 100% post consumer waste and uses soy-based inks. The new packaging is easy to store and ship, it’s lightweight and it’s easy to break down and recycle. Rather than tissue paper, we’re using recycled cardboard inserts (scraps from the box die-cut) to protect the shoes.

And, my mug is all over the new packaging, so naturally, I love it :-)

We think this new box is a more environmentally-friendly and sustainable solution to packaging and shipping our shoes. The molded pulp boxes are a classic example of the frequent disconnect between design and development. While the pulp design was innovative, ultimately we found that our new packaging has a significantly lower carbon footprint, and this is what we are striving to achieve in everything we do at Newton Running.

For those of you who want to read all the pros and cons of our boxy issue, keep reading.

(more…)