Here at Newton Running, we like to perform rigorous product testing. Last week, we were testing the stickiness of the rubber on our shoe outsoles.

Newton VP Anne and money man Rich testing the grip on Newton's outsoles.
(Ok, not really. We had a team building day at the office that ended with a rappel off the top of our building in downtown Boulder, CO. I guess this is what happens when your product development director is also a world-champion adventure racer).

Ian setting the rig for Newton's international/legal pro Erica and Newton's president, Stephen.

Ian and Danny - Newton's product designers/mad scientists

Newton co-founder Jerry Lee and warehouse king, Hawk

Danny and Customer Service Queen, Tory
About Sir Isaac
Newton Running minimalist running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion to facilitate a midfoot strike, they key to Natural Running. Newton Running shoes facilitate greater forward propulsion that lets runners go farther and faster with less fatigue. www.newtonrunning.com
Wow, that beats the hell out of doing trust falls in the conference room!