Pictured below are some of our Newton Running reps from South and Central America— and they certainly represented our running shoes well this weekend!  At the Panama Half Ironman on Sunday, Leandro Bonet finished in first place and Gaetano Goldini finished in ninth.  Way to go, guys!

Our Newton Running Rep, Leandro Bonet, on the left and the second place finisher on the right.

Great Form…

… Leads to a Great Finish!

Sean McElveen did us proud on the streets of Boulder on Thursday night. Dashing down Pearl Street in a pair of Newton racers, the 10-year-old speedster ran away with the Kids’ 1.5K race of the West End 3K event. Using a furious finishing kick, McElveen cruised to the win in 5:41 as he outran Bill Dixon (5:47) and Chris Nelson (5:55).

Fourth place finisher at Ironman Lake Placid, Mike Caiazzo from Westbrook, Maine, pictured here at about mile 14 of the marathon.  The weather held today.  It rained during part of the swim, but conditions were a little warm, cloudy and humid with a breeze for the balance of the day, but dry.    

Also pictured is Robert Dennis, Newton Running’s West Coast Regional Account Manager. Robert is hammering out the run after a bike leg where his pedal came off.  Anything can happen.  Way to go, Robert!

We counted 247 pairs of Newton on the course today. 

Newton Running pro, Dennis Meeker, stops by to say “hi” at our expo booth in Lake Placid.  He plans to compete on Sunday.  Meanwhile, the Newton crew has kept busy in Lake Placid.  We’ve had some great weather most of the week– until today.  Luckily, we were able to make good use of the lime green Newton umbrellas that we brought along.  We’ve already spotted quite a few athletes in Newtons and are getting excited for race day on Sunday– hopefully we’ll have sunny skies!

Attention Newton Fans- we’re giving away another FREE Ironman Entry through a Twitter and Facebook photo/video contest!
 
Here’s the deal: we want to see how creative you guys can get.  To win a free Ironman Entry, you need to post a picture or video (30 second limit) either on Twitter, making sure to mention @sirisaac, or post the photo on our Facebook Fan page. 

The photo or video should illustrate the 3rd law of motion, with the Newton shoes somehow incorporated into it. (Newton’s third law of motion states that whenever one object exerts a force on a second object, the second object exerts an equal and opposite force on the first. Hint: Action/Reaction Technology.)
 
Think outside the box—Sir Isaac will pick the most creative photo or video as the Ironman Entry winner!
 
Here are the Rules:

1) You can post the photo either on Twitter with a @sirisaac mention or post the photo on our Newton Running Facebook Fan page.  Submissions through any other outlet will not be accepted.

2)  Entries must be submitted by the original photographer. Do not submit a photo or video taken by someone other than yourself. You must be the sole owner of the copyright of any image or video submitted. Your submission of the photo/video is your guarantee that you are the author and copyright holder of the photo/video.

3) If you choose to submit a video, it must be no longer than 30 seconds long.

4) The photo or video must illustrate the 3rd law of motion, with the Newton shoes somehow incorporated into it

5) Obscene, provocative or otherwise questionable content will not be considered.

6) Submissions will be accepted until July 23, 2009 and a winner will be selected the following week.

7) By participating in this contest, you are also agreeing that:

• I hereby irrevocably grant to Newton Running Company, Inc., its subsidiaries, affiliates, successors, and assigns, (“Newton”), the right to use my name and likeness (collectively “Name and Likeness”), in all forms and media, and in all manners, without limitation as to frequency or duration, for any lawful purposes.

• Newton shall have the unrestricted absolute right to
  -Reproduce, copy, modify, and create derivatives in whole or in part,
   -or otherwise use my Name and Likeness or any part thereof, including any   photos provided to Newton, in any media now known or hereafter to become     known, (the “Works”);
  -Use and permit to be used my Name and Likeness, whether in original or modified form, in connection with the Works as Newton may choose; and
  -Display, perform, exhibit, distribute, transmit or broadcast the Works by any means now known or hereafter to become known. 

• I hereby waive all rights and release Newton from any claim or cause of action, whether now known or unknown, for defamation, invasion of right to privacy, publicity or personality or any similar matter, or based upon or relating to the use and exploitation of my Name and Likeness.

8 ) Once again, by submitting a photo/video into the contest, you are stating that you agree to all of the terms and conditions listed above that apply to this contest.
 

Good luck and happy tweeting and facebooking!
 

-Sir Isaac

Stephen Gartside (our pres.) just sent us this update from Mt. Whitney, the finish line at the Badwater Ultramarathon.

“Pam got 7th place overall with a total time of 29 hours and 2 minutes.  Pam was the second place female behind Jamie Donaldson of Colorado.  Pam did awesome and ran strong the whole race.  I’ve been up for 37 hours.  Going to eat and going to bed.  The finish line is open until tomorrow afternoon, so many competitors will still be out on the course for many hours.  There are finishing pictures on the Badwater, Adventure Corps web site.

Sun burned.  Ran a few miles too.  Great time and fun crew. Way to go Pam!

Stephen“

Newton Running’s president, Stephen Gartside is currently in Death Valley, working on the support crew for ultra-runner Pam Reed at the Badwater Ultramarathon. He just sent us these updates.

Pam Reed with her six crew members including Stephen Gartside (2nd from right) one hour before the start of the Badwater Ultra Marathon. Pam started the 135 mile race yesterday and will finish sometime today. Temperatures in Death Valley reached over 125 degrees.

Pam Reed pictured here at 45 miles into the Death Valley race.

We just got an update that Pam past the 100 mile marker in 20:32:05.

There are five of the 100 Badwater competitors wearing Newton shoes in the race.

Follow Badwater Race updates here.

Newton Pro Michellie Jones visits the Newton Running expo booth at the Rhode Island IM 70.3 on Friday, July 10.  She will compete in the race Sunday morning.

Any guesses on her finishing time?

We just came across this terrific post from Johnny Hammond, a 43-year-old age-grouper triathlete and runner in the UK. It’s an interesting story about his nagging running injuries and how his transition to forefoot running and Newtons has dramatically helped.

“At the beginning of my winter training this year, I started training with a new Triathlon Coach who wanted me to change my running style from heel striker to forefoot running. He said it would increase my speed and running efficency, and reduce my risk of injury. I was apprehensive at first and questioned his judgement. I’d struggled with a left shin splint injury for the past 3 years and had gone to a lot of expense to get special orthotics and the right running trainers to try and ward off this recurring injury. But, I was still finding it hard to run longer distances without my shin splint (left tib post to be precise) flaring up, so I decided to give forefoot running a go.

At first, I found it really hard to run on my forefoot without my heels dropping so my coach suggested that I invest in pair of Newtons, initially as a training aid. He told me that the Newtons would ‘put me up’ onto my forefoot and help me to progress from heel striker to forefoot runner. I’d also heard the buzz about Newtons on the Triathlon circuit and decided to find out what all the fuss was about. £120 later and I was sporting a pair of lightweight orange and white Newton Distance S trainers, a far cry from my bulky motion control Asics running shoes (also £100 plus shoes).”

Read the rest of Johnny’s post here:

If you’ve paid attention to the triathlon mags recently you might have spotted the cameo our Distance S shoes are making in this cool Garneau full-page ad. What you might not have realized is that the model wearing the shoes is Newton’s own queen of customer service, Tory Oakland. Tory is an accomplished triathlete and all around bad ass athlete when she’s not helping out Newton’s customers (or modelling). You can also find Tory at many of our race expos hanging out at the Newton booth – make sure to ask her for an autograph next time you see her.

(I’m going to find a place to hide now since Tory is totally going to kick my butt for posting this).